Full-timeTech & engineering· Posted 16 Sept
Data Analytics Support Specialist
OCBCApply on company site
Salary
Not stated by the company
When
Full-time hours
Where
Singapore
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- Start
- Not stated
- Work mode
- On-site
- Experience
- Some experience
About the role
This role sits within OCBC Consumer Banking and focuses on using data and analytics to strengthen marketing outcomes. You will partner with product, segment and data teams to turn customer information into practical actions. It suits someone with a few years of analytics experience who enjoys solving business problems with data.
What you'll do
- Apply data and advanced analytics to make marketing offers more relevant to customers and front-line channels.
- Explore data to spot emerging trends and business opportunities.
- Build and maintain predictive models, campaign reporting and key customer metrics.
- Develop and run marketing campaigns and event triggers for acquisition, cross-sell, up-sell and account activation.
- Support segment and product teams with customer profiling, segmentation and tactical data mining.
