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MoneySmart GroupFrom company site
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Lead MoneySmart's regional content and social strategy across Singapore and Hong Kong, owning editorial direction and brand standards for both markets. Drive audience growth, qualified user acquisition, and commercial outcomes through content, social media, and partnerships. Lead the adoption of AI in content production, personalisation, distribution, and AI-mediated discovery while preserving editorial quality. Run structured experiments across formats, distribution models, and commercial mechanics. Manage and develop the content team, including managers, and collaborate with Organic Marketing, Acquisition, Product, and Commercial teams.
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Open applicationMoneySmart Group