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ShopBackFrom company site
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Lead all marketing efforts for ShopBack's online business in Singapore and Malaysia, covering customer acquisition, growth and campaigns. Develop and execute marketing strategy across CRM, social media, partnerships, digital/content marketing and influencers to drive ROI, retention and demand growth. Manage and coach a high-performing team, set direction and ensure objectives are met. Use reports and data to derive actionable insights, evaluate campaign performance and report to stakeholders. Oversee marketing budgets, ROI forecasting and investments.
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