Full-timeMarketing & comms· Posted 14 Jul

ASSISTANT PERFORMANCE MARKETING MANAGER

Charles & KeithFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

A fashion ecommerce brand is hiring an Assistant Performance Marketing Manager to lead customer acquisition and retention for its online shoe store. You will own the full-funnel paid media strategy, manage budgets and analytics, and guide junior marketers while working with creative, UX and commercial teams. It suits a data-driven marketer with strong leadership skills and a genuine interest in fashion.

What you'll do

Develop and run the full-funnel performance marketing strategy across Meta, Google Ads, TikTok and emerging channels
Set target KPIs such as blended ROAS, CAC and LTV, and turn business goals into media plans
Own the multi-channel digital marketing budget and forecast spend

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Model ROI scenarios and reallocate funds across platforms and regions

Turn complex campaign data into strategic business insights

Build and maintain executive dashboards using tools like Excel, Looker Studio or Power BI

Use a Customer Data Platform to build audience segmentation and retention flows

Give data-backed creative direction and briefs to content and creative teams

Design and govern A/B and multivariate testing across creatives, audiences and landing pages

Work with ecommerce teams on the journey from ad click to checkout

Use generative AI and platform machine learning to speed up analysis and workflows

Drive the affiliate marketing roadmap, negotiate commissions and onboard networks

Mentor and guide junior digital marketing executives

Present performance reviews, market trends and competitive analysis to senior management

Good to know

Full-time role based in Singapore
Mentorship of junior team members is part of the role

Requirements

Degree in Marketing, Business Analytics or a related field
At least 5 years of hands-on performance marketing and media buying experience
Preferably experienced in fashion, retail or ecommerce
Demonstrated leadership and mentoring of digital marketing teams
Advanced technical expertise in Meta Ads and Google Ads
Track record managing significant ad budgets and scaling accounts profitably

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Charles & Keith

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ASSISTANT PERFORMANCE MARKETING MANAGER

About the role

What you'll do

Good to know

Requirements

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