Full-timeMarketing & comms· Posted 10 Aug

Assistant Vice President, Wealth Brand and Proposition Marketing

CitiApply on company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: Hybrid
Experience: Experienced

About the role

This role sits in the Singapore country marketing team and focuses on brand and proposition marketing for the Wealth business. You will support strategic campaigns that raise the profile of the bank's wealth brand locally, working with internal and external partners to grow wallet share and move key Wealth metrics. It suits a seasoned marketer with financial institution or agency experience who can shape creative work and media strategy.

What you'll do

Partner with the brand and proposition marketing lead to build brand preference for the wealth brand in Singapore through strategic campaigns and visual identity work
Support marketing and communication initiatives around the bank's offerings across client segments to drive acquisition and deepen engagement

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Execute strategic and tactical campaigns, both launch and sustenance, in these areas

Articulate the bank's value proposition to prospects and clients, including its expertise, capabilities and privileges

Support deployment of full-funnel paid marketing campaigns, determine effective media mix, and track and optimise performance against media KPIs and business outcomes

Manage creative and media agencies to deliver marketing campaigns across paid and owned channels

Work closely with business stakeholders across products, segment, legal and compliance, finance and digital teams, as well as regional marketing counterparts

Manage and maintain the marketing budget, including invoice payments, accruals, forecasting and expense reconciliation

Act as brand gatekeeper for segment sub-brands and ensure alignment with global brand positioning

Assess risk in business decisions, drive compliance with laws, rules and regulations, adhere to policy, apply sound ethical judgment, and escalate, manage and report control issues with transparency

Good to know

Hybrid working arrangement
Extensive on-the-job training and exposure to senior leaders, plus more traditional learning
Opportunities to volunteer and give back to the community
Career growth opportunities within a global bank

Requirements

6–8 years of relevant experience in a financial institution or agency managing FI accounts
Experience managing marketing campaigns and agencies, with ability to shape creative work and media strategy
Competency in digital and social marketing
Excellent written and verbal communication skills, able to engage stakeholders at varying seniority levels
Proven analytical, project and process management skills
Business acumen and awareness of the competitive and macro landscape

Benefits

Extensive on-the-job training and exposure to senior leaders
More traditional learning opportunities
Volunteerism opportunities to give back to the community
Resources to support health and financial well-being
Career growth opportunities

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Assistant Vice President, Wealth Brand and Proposition Marketing

About the role

What you'll do

Good to know

Requirements

Benefits

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