Associate Analyst/Analyst, Campaign Analytics

About the role

You will join a team that uses creative data sourcing and qualitative insights to deliver business solutions. Your duties include analysing member behaviour in response to marketing offers, estimating future campaign expenses, and conducting post-campaign analysis to evaluate effectiveness. You will work with the marketing team to understand each offer's nuances and support loyalty program analysis, benchmarking, and optimal reinvestment. You will also design and automate reports, dashboards, and ETL processes, and apply advanced analytics, modelling, and machine learning to patron behaviour, marketing mix, and propensity modelling. Additionally, you will design A/B tests to measure campaign success and collaborate with Business Intelligence, data platform, IT, and smart IR teams to implement analytical solutions.

Requirements

• Degree in Business Analytics, Applied Mathematics, Statistics, Marketing or other analytical fields preferred
• 1 to 2 years of practical experience in business analytics, customer analytics or marketing analytics preferred for Associate Analyst; fresh grads welcome
• 2 to 4 years of practical experience in business analytics, customer analytics or marketing analytics or Masters in any analytical field for Analyst
• Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R or Python required
• Proficient in data visualization tools such as Tableau preferred
• Ability to process massive amounts of data and complete critical projects accurately and timely