ContractMarketing & comms· Posted 14 Sept

Audience Growth and Distribution Specialist

SPH MediaFrom company site

Salary

Not stated by the company

When

5-day roster including 1 weekend day, 1500–0000

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

Lianhe Zaobao, Singapore's top Chinese-language news outlet, is expanding its reach to English-speaking readers and needs someone to run its social media channels. You'll join the audience growth team and suit someone who lives and breathes social trends, short-form video and platform analytics.

What you'll do

Curate and produce social-first content such as social cards and short videos using Canva, Capcut and AI-assisted creative tools

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Apply social media best practices to optimise how content performs on each platform

Build platform-specific templates to make social content production faster and more efficient

Track and analyse social media performance with tools like Echobox, Sprout Social and Google Analytics, then give insights and recommendations

Build and nurture engagement with social media audiences to grow reach and presence

Good to know

2-year contract, renewable based on performance and organisational needs
5-day work week on a roster that includes 1 weekend day
Working hours are 1500 to 0000

Requirements

Degree in a relevant discipline
At least 6 years of relevant experience in social media management and/or digital marketing preferred
Strong command of English, with basic proficiency in Chinese, both written and spoken
Able to use analytics and insight tools such as Google Analytics and CrowdTangle to evaluate performance and track trends
Passionate about current affairs and the social media landscape
Self-motivated and able to work independently

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SPH Media

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Audience Growth and Distribution Specialist

About the role

What you'll do

Good to know

Requirements

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