Full-timeMarketing & comms· Posted 13 Sept

AVP/Senior Associate, Specialist, Performance Marketing Tools & Platform (Consumer…

DBS BankFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

This role sits within Group Marketing & Communications and focuses on the marketing platform ecosystem that supports campaign work across paid and owned channels. You will keep these platforms reliable, well governed and actively used, working alongside the Enterprise performance marketing and platform team. It suits a marketing technology professional who is comfortable coordinating across business, analytics, technology and external partners.

What you'll do

Own daily operation, governance and service management of marketing platforms used for analytics, audience activation, campaign enablement and measurement

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Make sure digital tagging, tracking, attribution and measurement standards are applied consistently across web and mobile journeys

Drive platform adoption through stakeholder engagement, user enablement, training and ongoing operational support

Define and communicate business requirements, advocate for CBG Singapore needs and coordinate prioritisation with technology and delivery teams while remaining accountable for business outcomes

Monitor platform utilisation, performance and health, spotting chances to improve processes, user experience and business results

Serve as the primary contact for platform queries, troubleshooting and issue resolution, coordinating internal teams and vendors

Manage vendor relationships, service delivery and support arrangements so agreed outcomes and service levels are met

Oversee platform controls, compliance and risk management, including data, privacy and security requirements

Good to know

Based at DBS Asia Central in Singapore - Central
Regular schedule, full time employee status

Requirements

At least 5 years in marketing technology, digital analytics, marketing operations, campaign operations or performance marketing
Solid grasp of digital measurement, tagging, attribution, audience activation and campaign reporting
Hands-on work with marketing, analytics or measurement platforms across web and mobile
Background in platform operations, governance, user support, incident management and vendor management
Strong stakeholder management, able to coordinate across business, analytics, technology and external partners
Able to turn business needs into practical platform requirements, operating processes and prioritised change requests

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DBS Bank

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AVP/Senior Associate, Specialist, Performance Marketing Tools & Platform (Consumer…

About the role

What you'll do

Good to know

Requirements

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