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Experienced
About the role
This role sits in the Group Head Office in Singapore and drives product proposition development and distribution enablement across Health & Protection, Wealth/HNW and Retirement solutions. You will turn proposition and distribution strategies into market-ready assets, sales concepts, toolkits, playbooks and go-to-market support for local business units and distribution channels. It suits an execution-oriented, hands-on professional who can simplify insurance concepts and work across functions and cultures.
What you'll do
Translate Group proposition priorities into structured workplans, proposition briefs and execution roadmaps.
Support the development and repackaging of product propositions to address priority or underpenetrated segments and market-specific distribution needs.
Director, Product Proposition & Distribution Engagement job at Prudential, Singapore | WorkJio
Prepare proposition frameworks, sales concepts and playbooks across H&P, Wealth and Retirement that are practical and scalable.
Use market, demographic and distribution insights to develop proposition concepts.
Coordinate cross-market inputs and consolidate best practices, case studies and proof points into reusable proposition assets.
Work with LBUs on end-to-end go-to-market execution, including target segment definition, channel suitability, product storytelling, launch support and sales enablement requirements.
Partner with Group Agency and Partnership to support channel priorities with matching propositions, such as channel-specific sales approaches, campaigns, bundling concepts and activation materials.
Track execution progress against agreed launch plans, identify bottlenecks, and support follow-through with relevant stakeholders.
Establish feedback loops to capture distributor and LBU input and convert feedback into improvements to proposition design and sales concepts.
Coordinate day-to-day collaboration across Group Product, LBU Product, Customer & Marketing, Distribution and other relevant functions to support proposition delivery.
Prepare working materials such as decision papers, meeting notes and market updates.
Ensure alignment between product design, customer needs, distribution requirements and market execution realities.
Develop practical toolkits, templates, training materials and examples to help LBUs strengthen product storytelling and go-to-market execution.
Organise knowledge-sharing sessions to share successful proposition, bundling and sales activation examples across markets.
Support consistent standards for proposition briefs, value proposition articulation and launch activation materials.
Good to know
Based at the Group Head Office in Singapore.
Full time role.
Requirements
Bachelor's degree in Business, Marketing, Actuarial Science, Finance, Economics or another relevant field
10+ years of experience in life insurance product management, product propositions, product strategy, distribution enablement, marketing, consulting or related roles
Good understanding of life insurance products across protection, wealth, HNW, retirement, savings or investment-linked propositions
Strong exposure to insurance distribution, with practical understanding of agency and bancassurance in Asian markets
Experience working with regional or multi-market stakeholders
Proven ability to convert strategic concepts into practical execution plans, sales materials, toolkits, presentations and implementation deliverables
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