Full-timeMarketing & comms· Posted 30 Sept

Director, Subscription and Loyalty

foodpanda (Delivery Hero)From company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

This role leads the subscription business across multiple food delivery brands, owning its strategy and profit and loss across 14 markets in Europe and APAC. You will report to the CMO and act as the main voice for subscription strategy at leadership level, working with senior stakeholders across Product, Pricing, Commercial, Marketing and Quick Commerce. It suits a seasoned strategist who has built and scaled subscription, loyalty or membership businesses and can move between board-level thinking and hands-on problem solving.

What you'll do

Own subscription performance end-to-end across markets, including subscriber growth, retention, program topline and profitability
Set the long-term strategic vision for subscription and translate it into short-, mid- and long-term initiatives for the business and product teams

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Build, lead and develop a multi-layered team, including hiring and mentoring managers

Define and execute market-specific and cross-regional growth strategies, balancing trade-offs and priorities across markets

Identify, test and scale high-impact growth initiatives through analysis, experimentation and structured decision-making

Own the evolution of the subscription value proposition from customer insight through to product, pricing and commercial strategy

Partner with Product, Pricing, Commercial, Marketing, Quick Commerce and local leadership teams in cross-functional and executive forums

Establish success metrics and governance, and present performance and strategic recommendations to senior leadership

Good to know

Full-time role based in Singapore
Reports directly into the CMO for foodora, foodpanda and Yemeksepeti
Works across 14 markets in Europe and APAC

Requirements

10+ years in top-tier management consulting, strategy, high-growth technology, investment banking, private equity or FMCG
Substantial track record in subscriptions, loyalty, membership or consumer growth businesses
Proven experience building and leading multi-layered teams, including leading managers
Track record of developing talent and shaping team structure as a business scales
Exceptional first-principles thinker able to resolve ambiguous, high-stakes business problems with minimal guidance
Deep commercial and analytical fluency, including owning P&Ls and ROI-based investment decisions

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foodpanda (Delivery Hero)

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Director, Subscription and Loyalty

About the role

What you'll do

Good to know

Requirements

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