foodpanda (Delivery Hero)From company site
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Lead user growth and engagement strategies across 16 countries and three brands, focusing on expanding and retaining the active user base. Set the strategic direction for the retention and new verticals team and drive initiatives to improve key retention and engagement metrics. Refine user lifecycle communications and investments, using communication triggers, discounts and coupons to encourage high-value behaviours at improving returns. Collaborate with Quick Commerce counterparts to accelerate adoption and retention, and manage that vertical's marketing budget efficiently. Improve user segmentation and targeting, and lead the design and execution of experiments with Product and data teams. Partner with Product, Data, Marketing and local and central teams to pressure-test retention strategy and deliver growth initiatives.
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