Full-timeMarketing & comms· Posted 11 Mar

Executive, Social Media

CapitaLandFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Some experience

About the role

This role sits with a large real estate group's Singapore social media team, handling content planning, publishing and community engagement across its property cluster. It suits someone with a marketing or communications background who enjoys juggling content calendars, short-form video and stakeholder coordination in a busy environment.

What you'll do

Plan and publish content on cluster social media channels, covering copywriting, scheduling and basic asset coordination
Run the social media content calendar in line with brand campaigns, property activations and seasonal initiatives
Adapt global and regional social campaigns for the Singapore market
Handle daily community engagement, including comments, direct messages and online feedback

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Work with property teams to ensure accurate replies and service follow-ups

Help produce visual and video content such as short-form videos, reels, photo selections, captions and asset organisation

Provide social coverage of property events, launches, media visits and partnership activations

Coordinate with creative agencies, designers and vendors to deliver assets on time and on brand

Track analytics, engagement metrics and campaign performance for weekly and monthly reports

Monitor social listening insights and flag reputational or service concerns to stakeholders

Keep digital asset libraries, social templates and archived content organised

Proofread posts and captions for brand accuracy and clarity

Assist with influencer coordination, content tracking and deliverables monitoring

Support paid social campaign execution with digital marketing teams

Prepare basic performance summaries and reports for internal review

Give general administrative and coordination support for digital and content projects

Take on other ad-hoc tasks as assigned

Good to know

Based in Central Singapore
Comprehensive medical coverage provided
Training and development opportunities available
Subsidised rates at Ascott serviced residences
Staff volunteerism is strongly encouraged
Wellness programmes offered

Requirements

Diploma or degree in marketing, communications, media, hospitality or a related field
1–3 years of relevant social media, digital marketing or content creation experience
Hospitality or lifestyle industry experience is an advantage
Strong writing skills with attention to detail and grasp of brand tone
Familiar with Instagram, Facebook, LinkedIn, TikTok and scheduling tools
Basic understanding of social media analytics and performance metrics

Benefits

Comprehensive medical coverage
Training and development opportunities
Subsidised rates at Ascott serviced residences
Strong advocate of staff volunteerism
Wellness programmes

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CapitaLand

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Executive, Social Media

About the role

What you'll do

Good to know

Requirements

Benefits

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