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Contract Marketing & comms · Posted 3 Sept
Growth Product Manager, Lifestyle Media (2-Year Contract) S SPH Media From company site
Salary
Not stated by the company
Start Not stated
Work mode On-site
Experience Experienced About the role SPH Media is hiring a Growth Product Manager for its Lifestyle Media Audience Growth Team, working across well-known lifestyle titles such as Her World, Harper's Bazaar Singapore and HardwareZone. This two-year contract role sits where audience growth, product strategy, experimentation and commercial value meet, and it reports to the Audience Growth Lead. It suits an experienced product or growth professional who is comfortable working closely with editorial, design, engineering and commercial teams.
What you'll do Plan and run audience growth initiatives across SEO, social, newsletters and community platforms Spot growth opportunities and turn them into structured experiments with clear goals and success metrics Know someone for this? Share it
Growth Product Manager, Lifestyle Media (2-Year Contract) job at SPH Media, Singapore | WorkJio
Work with SEO, Social and Community specialists to test and improve acquisition, engagement and retention
Track experiment results and scale what works across the Lifestyle Media publications
Support growth through amplification strategies, platform optimisation and distribution planning
Define and manage product initiatives that improve audience journeys and engagement on digital platforms
Identify product opportunities tied to retention, conversion and monetisation
Lead product discovery, prioritisation and roadmap planning for audience-focused features
Coordinate with Design and Engineering on feature development, implementation and delivery timelines
Drive optimisation of registration flows, content discovery, conversion points and user experience
Lead A/B testing and product optimisation to improve audience and business outcomes
Analyse audience and content performance trends across platforms
Build audience insights and segmentation frameworks for editorial and commercial goals
Turn audience data into actionable recommendations and commercially useful narratives
Support commercial and sponsorship opportunities with audience-led insights
Produce regular audience, experiment and performance reporting
Deliver post-campaign and post-project insights linked to audience or business objectives
Give actionable recommendations to Editorial and Commercial stakeholders based on performance data
Act as a key point of contact for strategic audience and product initiatives
Coordinate workflows across Editorial and external stakeholders
Align teams around audience priorities, product initiatives and growth opportunities Good to know This position is on a two-year contract Based in Singapore Requirements Bachelor's degree or diploma in Marketing or a related field 6-7 years of experience in audience growth, digital marketing or content strategy Expert command of Google Analytics, Google Search Console, Ahrefs, Meta Business Suite & Ads Manager, and Sprout Social Proven ability to use data to create commercial value and compelling sales stories Deep understanding of SEO, video-first content and Millennial/Gen Z digital behaviours Strong leadership and communication skills for collaborating across editorial, technical and sales teams Apply on the company website
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