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Lead end-to-end growth strategy for key regional accounts, advising C-suite and senior marketing leaders. Diagnose growth leakage across acquisition, engagement and retention, and build data-driven business cases that quantify revenue and margin impact. Define AI-powered, personalised customer journeys and identify where agentic AI can automate decisions and optimise marketing performance. Work across data, technology and creative teams to bridge strategy and execution, and establish decisioning frameworks for always-on customer engagement. Mobilise and lead cross-functional teams, designing operating models and developing team capability.
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