InternshipMarketing & comms· Posted 5 Aug
Intern, Brand Strategy & Activation (lyf)
CapitaLandFrom company site
Salary
Not stated by the company
When
To be confirmed
Where
Singapore
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- Start
- Not stated
- Work mode
- On-site
- Experience
- Some experience
About the role
This internship sits with the lyf brand team within CapitaLand, giving you exposure to how a hospitality brand is planned and brought to life across different functions. You will work alongside Brand, HR, Operations and Business Development colleagues, and the role suits a business student who is curious, organised and comfortable juggling several projects at once.
What you'll do
- Learn how lyf's brand strategy is activated across Brand, HR, Operations and Business Development
- Observe and take part in how these functions interact during brand execution
- Build understanding of the different typologies present in Singapore through on-the-job training
- Help drive brand operation strategy, including setting the brand activities calendar, building plans and identifying potential vendors
- Assist in curating and developing guidelines for delivering brand promises, working with stakeholders at different levels to scale the brand
- Research, analyse and assess the potential of commercial activities as a brand-building strategy for lyf
- Develop brand assets and tactical plans for talent acquisition and development that align with brand standards and lyf's digital strategy
- Support ad hoc projects focused on developing the brand within existing and new projects
Good to know
- Full-time internship based in Central Singapore
Requirements
- Currently pursuing a degree in Business
- Analytical and detail-oriented
- Digitally savvy and people-oriented
- Innovative and creative team player
- Independent and a self-starter
- Able to navigate a dynamic organisation
Apply on the company website
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Listing ID 4969·
CapitaLand
