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Full-time Marketing & comms · Posted 21 Sept
Lead, Digital Growth, AI & Marketing Technology O OCBC From company site
Salary
Not stated by the company
Start Not stated
Work mode On-site
Experience Experienced About the role This senior role heads the Digital Growth, AI and Marketing Technology function within Global Wholesale Banking Marketing at a long-established Singapore bank. You will set strategic direction for digital marketing, AI adoption and the marketing technology stack, working closely with senior business, marketing, technology and data leaders. It suits an experienced marketing leader who enjoys both strategy and hands-on experimentation.
What you'll do Define and lead the digital growth strategy supporting Global Wholesale Banking priorities Spot new ways to improve customer acquisition, engagement and digital experiences Guide how customer journeys evolve across digital touchpoints Work with business leaders on digital initiatives that deliver measurable commercial results Know someone for this? Share it
Lead, Digital Growth, AI & Marketing Technology job at OCBC, Singapore | WorkJio
Shape the strategic direction for AI-enabled marketing across the organisation
Identify where AI can improve customer engagement, content, marketing productivity and decision-making
Assess emerging technologies and industry trends to keep marketing innovation current
Encourage a culture of experimentation, continuous learning and innovation
Guide the evolution of the bank's marketing technology ecosystem
Strengthen marketing automation and digital marketing capabilities for scalable, personalised engagement
Partner with Technology and Data teams on integrated marketing solutions
Champion best practices in marketing operations and digital enablement
Advance data-driven marketing capabilities
Establish measurement frameworks and performance dashboards
Turn customer and campaign insights into strategic recommendations
Drive continuous optimisation through analytics, experimentation and customer insights
Provide strategic leadership for Digital Growth, AI and Marketing Technology across Global Wholesale Banking Marketing
Lead, coach and develop a team of digital marketing professionals
Build partnerships across Marketing, Business, Technology and Data functions
Influence senior stakeholders and contribute to enterprise-wide digital initiatives
Establish best practices and governance that strengthen marketing capability Good to know Based at OCBC Singapore Full-time position Requirements 12–15 years of experience in digital marketing, growth marketing, marketing technology, digital transformation or related fields Proven success developing digital strategies that deliver measurable business outcomes Deep understanding of AI, CRM, marketing automation, customer experience, analytics and digital performance Experience leading digital transformation or capability-building in large or complex organisations Strong commercial acumen and ability to translate digital opportunities into business value Exceptional stakeholder management skills, with experience influencing senior business leaders Benefits Competitive base salary Holistic, flexible benefits suite Community initiatives Industry-leading learning and professional development opportunities Wellbeing and growth support Apply on the company website
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Open application Listing ID 5014 · Report this listing
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