Full-timeMarketing & comms· Posted 7 Oct

Lead, Product Sales Proposition

PrudentialApply on company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

This role sits with an insurance group in Singapore and focuses on turning product strategy into sales propositions that distributors can take to market. You will work across product, distribution, marketing and customer teams, so it suits someone with a strong financial services background who enjoys shaping narratives and influencing stakeholders.

What you'll do

Build distributor propositions that support growth in protection, health, wealth and retirement
Turn customer insights, market trends and product features into value propositions and sales narratives
Lead proposition development for new launches, campaigns and strategic initiatives
Create proposition frameworks, sales stories, messaging platforms and commercialization plans

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Partner with product, marketing, customer, training and distribution teams on commercially effective solutions

Collect distributor feedback to sharpen proposition relevance and sales effectiveness

Track competitor propositions, market developments and distribution feedback to improve positioning

Support launch readiness through key messages, sales enablement content and distributor engagement materials

Recommend proposition enhancements based on performance, customer insights and market feedback

Manage cross-functional stakeholders to keep proposition initiatives aligned and delivered

Contribute proposition-led recommendations to business planning and campaign development

Good to know

Full time role based in Singapore
Preferred background includes agency, bancassurance, financial advisory or broker distribution models
Regional or multinational insurance exposure is an advantage

Requirements

8–15 years in life insurance, wealth management or financial services
Experience in proposition development, product marketing, distribution strategy, product management, customer strategy or sales enablement
Strong knowledge of life insurance products across protection, health, savings, wealth and retirement
Experience building customer value propositions, sales narratives, campaign concepts or go-to-market strategies
Track record supporting product launches, commercialization initiatives or distribution campaigns
Strong stakeholder management and influencing skills across product, distribution, marketing and customer teams

Benefits

Equal opportunity employer
Reasonable adjustments to support individual physical or mental health requirements

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Prudential

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Lead, Product Sales Proposition

About the role

What you'll do

Good to know

Requirements

Benefits

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