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Experience
Experienced
About the role
SPH Media is hiring a commercially minded digital media professional to join its Commercial team. The role focuses on how programmatic advertising, publisher inventory and performance solutions work together to grow revenue and improve yield. It suits someone with publisher or platform knowledge plus strong commercial judgment.
What you'll do
Analyse inventory supply, demand, sell-through rates, pricing and eCPM trends to find revenue opportunities
Recommend how inventory should be prioritised across direct, performance and programmatic demand
Identify underutilised, low-yielding or high-value inventory and develop actions to improve monetisation
Assess how commercial partnerships and platform decisions affect revenue, yield and inventory availability
Work with relevant teams to set clear performance benchmarks and reporting
Help develop performance-led solutions that address client objectives across the marketing funnel
Translate SPH Media's inventory, audience and data strengths into clear, sellable propositions
Partner with Sales on strategic pitches, client reviews and opportunities needing performance or programmatic expertise
Analyse campaign and client performance to find opportunities for renewal, upselling and incremental investment
Monitor market developments across programmatic, ad technology, audience targeting and measurement, and recommend practical responses
Build a consolidated view of commercial and campaign performance across platforms
Turn data into actionable recommendations rather than just reports or dashboards
Work with campaign teams to identify causes of underperformance and recommend improvements
Establish feedback loops so campaign learnings inform product development, pricing, inventory strategy and future pitches
Support the development of dashboards covering revenue, yield, sell-through rate, inventory utilisation and key campaign outcomes
Serve as the performance and programmatic subject-matter expert across Commercial
Connect Sales, Ad Products, Campaign Operations, Data and Technology around shared commercial priorities
Present clear recommendations and trade-offs to senior leadership
Help build performance capability across teams through playbooks, case studies and training
Good to know
Location: Singapore
5–8 years of experience required
SQL knowledge is advantageous but not essential
Requirements
5–8 years of experience in programmatic sales, publisher monetisation, digital media strategy, ad operations, yield management or performance advertising
Strong understanding of the programmatic ecosystem, including DSPs, SSPs, exchanges, deal types, pricing and publisher economics
Proven ability to connect inventory and campaign data to commercial actions and revenue outcomes
Experience developing client solutions, supporting pitches or working closely with commercial teams
Strong analytical ability and confidence working with dashboards and large datasets
Familiarity with tools such as Tableau or Looker Studio
Apply on the company website
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