Full-timeMarketing & comms· Posted 6 Apr

Performance Marketing Executive

Charles & KeithFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Some experience

About the role

This role owns paid performance marketing for a fashion brand, covering search, display, programmatic, affiliate and social channels. You will work with partner agencies and internal teams to plan campaigns, manage budgets and grow results across markets. It suits someone with a few years of paid media experience who enjoys testing, data and fast-paced retail or fashion work.

What you'll do

Own performance marketing campaigns end to end across Paid Search, Display, Programmatic, Affiliates and Paid Social
Plan and run A/B tests and explore new paid platforms
Build performance marketing strategies that match business goals and KPIs
Plan and review budgets so ad spend is efficient and ROI is optimised

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Work with partner agencies and internal teams to keep communications consistent across channels

Keep up with new digital tools, platforms and trends to improve the channel mix and find opportunities

Research market trends, target audiences and competitors to drive awareness, engagement and conversions

Analyse reports and web traffic data to map the customer journey and support data-driven decisions

Work with internal stakeholders to align efforts and meet shared marketing goals

Liaise with stakeholders to obtain assets, campaign mechanics and copy for paid channel optimisation

Explore business expansion into new markets through performance marketing

Carry out keyword research for product categories, competitors and seasonal branded and non-branded listings

Analyse last-touch and multitouch attribution across paid channels and other marketing functions

Measure campaign effectiveness using platform reports and internal dashboards, tracking metrics such as ROAS, conversion value versus sales, CPM, CPC, frequency and reach

Work closely with platform managers at Meta, Google and TikTok to set short and long term strategies that meet KPIs

Monitor spend across all paid channels and drive efficiency

Good to know

Full time role based in Singapore
Experience in retail or fashion is a plus
Experience expanding into new markets with performance marketing is a plus

Requirements

Bachelor's degree in Marketing or a related field
At least 2-3 years of digital agency, digital marketing or eCommerce marketing experience with paid media execution
Able to multitask in a fast-paced environment with strong project management skills
Pleasant disposition with excellent communication and interpersonal skills
Experience with Google Analytics, Google Adwords, Affiliates, Programmatic, Paid Social advertising platforms and Microsoft
Experience with data analysis and a data-driven environment

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Charles & Keith

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Performance Marketing Executive

About the role

What you'll do

Good to know

Requirements

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