Full-timeMarketing & comms· Posted 2 Oct

Product Owner, Digital Acquisition

Standard CharteredFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

This role drives organic customer acquisition for Wealth & Retail Banking across the bank's website and mobile app, improving how easily customers find, engage with and convert through digital channels. You will own web optimisation, conversion rate optimisation and organic growth as one connected discipline, using analytics, experimentation and personalisation to compound results across markets. It suits someone with deep digital acquisition experience who is comfortable moving between data, design and rapid prototyping.

What you'll do

Optimise the end-to-end web growth and acquisition funnel across public and digital properties on web and mobile
Grow qualified website traffic through organic channels

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Convert traffic into funded, new-to-bank customers

Diagnose performance using Adobe Analytics and generate structured hypotheses across experience, journey and content

Run experimentation and personalisation programmes, including retargeting, to compound conversion gains

Prototype and validate design-led experiment variants using AI tools

Maintain a prioritised experimentation backlog with a predictable weekly or bi-weekly test cadence

Identify and close funnel drop-off points based on data and test results

Deliver personalised, retargeted journeys in production via Adobe Target and AEP

Build a reusable hypothesis and experiment-design framework for the wider Digital Acquisition team

Good to know

Role is based in Singapore
Involves collaboration with risk, control and internal stakeholders, and with local regulators on governance matters
Includes responsibility for ongoing training and development of team members
Requires awareness of the Group's business strategy, regulatory framework and Code of Conduct

Requirements

7+ years in digital acquisition, growth, CRO, product management or digital marketing with direct ownership of acquisition outcomes
Proven track record of increasing new-to-bank customer acquisition through digital channels
Strong understanding of customer psychology, behavioural economics, acquisition funnels, experimentation, personalisation and conversion optimisation
Able to identify behavioural barriers and translate them into testable experience hypotheses
Uses qualitative and quantitative evidence to measure incremental impact and optimise funnels
Expert-level Adobe Analytics skills including segmentation, funnel analysis, attribution, journey analysis and conversion measurement

Benefits

Ongoing training and development

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Standard Chartered

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Product Owner, Digital Acquisition

About the role

What you'll do

Good to know

Requirements

Benefits

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