Full-timeMarketing & comms· Posted 7 Oct

Regional Head of Communications

Richemont (Cartier and maisons)Apply on company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

This role leads the integrated communications strategy for Southeast Asia and Oceania across PR, media, influence, corporate and internal communications, strengthening the Maison's desirability, visibility and reputation. Reporting to the Regional MCC Director, you will translate global Maison priorities into regionally and locally relevant strategies, acting as the key communications partner to HQ, regional leaders, and a strategic enabler to markets. It suits a senior communications professional with deep luxury or premium brand experience who can drive greater integration, effectiveness and impact across the region.

What you'll do

Define and drive the SEAO communications strategy and roadmap, aligning global priorities, regional business objectives and market opportunities

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Orchestrate and harmonize communications initiatives across markets while preserving local relevance and market ownership

Manage and optimize regional communications budgets and key investments, building strong agency partnerships

Establish clear KPIs and measurement frameworks for SEAO, translating performance and insights into actionable recommendations

Provide oversight on governance and alignment across HQ, region and markets

Develop regional communications resources and build a collaborative SEAO community across markets

Provide strategic leadership across PR, media, celebrities, ambassadors and influence

Shape regional priorities around key Maison launches and moments, identify cross-market opportunities and strengthen integration across paid, earned and influence channels

Craft and amplify Cartier's corporate narrative, ensuring commitments including Women's empowerment, Arts & Culture, and heritage resonate with target audiences

Manage the comprehensive execution of corporate events

Shape and strategically refine leadership scripts and key messages for key events

Serve as a trusted advisor for sensitive communications and orchestrate strategic announcements

Collaborate closely with HR to ensure coordination and editorial consistency across internal channels

Good to know

Ability to work flexible hours as dictated by corporate events' needs
Some travel required, cross SEAO and internationally for press trips and key activation (15–20%)

Requirements

10–12 years of progressive experience across communications, PR, media and/or integrated marketing, ideally within luxury or an international premium brand
3–5 years of people or team management experience
Proven record in leading multi-market communications strategies and translating global brand priorities into locally relevant plans
Deep expertise spanning PR, media relations, and influencer engagement, complemented by a robust background in corporate and internal communications
Excellent communication, storytelling and stakeholder management skills
Demonstrate deep sensitivity to local cultures, traditions and cultural dynamics across SEAO, with the ability to translate them into relevant expressions

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Richemont (Cartier and maisons)

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Regional Head of Communications

About the role

What you'll do

Good to know

Requirements

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