Full-timeMarketing & comms· Posted 2 Oct

Regional Senior CRM Associate

ShopBackFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Some experience

About the role

You will lead the CRM engagement and retention strategy for ShopBack across Asia-Pacific, setting the vision for how CRM drives growth and shaping best practices across markets. This role suits a technical CRM specialist who can think strategically while staying hands-on, influence stakeholders at all levels, and scale impact across diverse markets.

What you'll do

Define and own the regional CRM strategy, aligning it with ShopBack's growth and retention goals.
Advise country marketing leads as a trusted partner, guiding localized lifecycle campaigns that support regional priorities.
Establish best practices, playbooks, and governance frameworks for consistent CRM execution across markets.
Work with Product, Data, and Tech teams to shape CRM tooling, automation, and personalization at scale.

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Lead regional performance reviews, turning data and insights into actionable recommendations for leadership and local teams.

Champion innovation and experimentation, piloting new CRM initiatives and scaling successful models across markets.

Build and nurture stakeholder relationships, influencing senior decision-makers across marketing, product, and commercial teams.

Coach and mentor junior marketers, raising CRM expertise and capability across the region.

Good to know

Full-time role based in Singapore.
Career growth opportunities to take on greater challenges.
Part of a team on a journey to global scale.
Competitive compensation based on performance.
Candid, open, and collaborative culture where feedback is valued.

Requirements

3–5 years of relevant experience in CRM, campaign management, or lifecycle marketing, ideally in digital, tech, or e-commerce.
Proven track record leading CRM initiatives across multiple markets with measurable impact on user engagement and retention.
Strong strategic mindset with the ability to design data-driven campaigns while remaining hands-on.
Proficiency in CRM platforms and marketing automation tools such as Braze, Salesforce Marketing Cloud, Iterable, or similar.
Advanced analytical skills with experience interpreting data, building reports, and translating insights into actionable strategies.
Excellent stakeholder management skills with the ability to influence, align, and collaborate across local and regional teams.

Benefits

Career growth opportunities to take on greater challenges.
Be part of a winning team on a journey to global scale.
Competitive compensation based on performance.
Candid, open, and collaborative culture where feedback is valued.

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ShopBack

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Regional Senior CRM Associate

About the role

What you'll do

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Requirements

Benefits

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