Full-timeFinance & accounting· Posted 24 Sept

Senior Associate/Assistant Manager, Business Strategy Analyst

Changi Airport GroupFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Changi

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Start: Not stated
Work mode: On-site
Experience: Some experience

About the role

The Landside Concessions Division at Changi Airport oversees retail and F&B performance on the landside, and this role sits within a data-driven team focused on commercial growth. You will support sales and revenue reporting, divisional budget coordination and marketing campaign analysis, while contributing to AI-enabled reporting and analytics work. It suits someone who enjoys structured analysis, marketing experimentation and improving how data drives commercial decisions.

What you'll do

Set key performance metrics for the Landside business across areas such as sales and revenue, footfall and marketing, and support regular reporting of these metrics.

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Automate data compilation and cleaning, and build business dashboards to streamline reporting, improve efficiency and enable stronger tracking of key metrics.

Work with the Enterprise Data Science & Management team to connect Landside data to enterprise systems and use enterprise capabilities, data products and models to drive business outcomes.

Partner with the CAG Finance team on monthly finance reporting and annual budgeting.

Conduct desktop research on macro and local trends, including REIT performance, to spot growth opportunities and help develop business targets and sales, revenue and cost projections for the mid to long-term business plan.

Manage ad-hoc key projects and business initiatives for innovation, and take on other assigned duties.

Analyse sales and web analytics data end to end using BI and analytics tools to generate insights, then strategize, develop and operationalize marketing campaigns and experiments with stakeholders.

Use customer segmentation and lifecycle understanding to develop campaigns that acquire customers, raise customer lifetime value and reduce churn.

Perform in-depth post-campaign analysis and present findings to management and internal or external stakeholders on improving value capture and campaign performance.

Work with the EDSM team to interpret analytical and predictive model outputs and develop digital marketing experimentation plans.

Identify new digital marketing trends and evaluate new technologies to keep the business at the forefront of industry developments.

Good to know

Based in Singapore at Changi Airport.

Requirements

Degree in Business, Analytics, Computer Science, Mathematics, Statistics or another quantitative discipline preferred
At least 2 to 3 years of experience in a data analytics or business intelligence role
Prior experience in retail leasing and asset management is a plus
Strong business mindset and ability to work with varied data sets to draw actionable insights
Highly proficient in data visualization and dashboarding or BI tools such as Tableau or PowerBI, with strong presentation and storytelling skills
Knowledge of data modelling and database technologies

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Changi Airport Group

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Senior Associate/Assistant Manager, Business Strategy Analyst

About the role

What you'll do

Good to know

Requirements

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