Full-timeMarketing & comms· Posted 4 May

SENIOR CRM OPERATIONS EXECUTIVE

Charles & KeithFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Some experience

About the role

A fashion retail company in Singapore is hiring a senior executive to run CRM operations and marketing campaigns. You will own the CRM calendar, build audience segments and use customer data to shape campaigns, working closely with teams across marketing, ecommerce, retail, business intelligence, IT and customer service. It suits someone with a few years of CRM marketing experience who follows consumer trends and has a genuine interest in fashion.

What you'll do

Own the CRM calendar and plan multi-channel marketing campaigns from start to finish
Build audience segments, run targeted communications and deliver curated content to lift conversion
Run high-impact projects end-to-end and see them through on time

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Maintain the A/B testing framework and calendar to improve channel performance

Study customer data, behaviour and market trends to find insights that guide CRM work

Track customer database metrics and measure campaign impact for reporting to stakeholders

Work with internal teams and manage external vendor relationships

Act as end user in development projects for CRM systems such as marketing automation, customer data platforms, customer analysis and data warehousing tools

Good to know

Full-time role based in Singapore

Requirements

Bachelor's degree in marketing, business or a related field
At least 2 years of CRM marketing or management experience in a fast-paced environment
Hands-on knowledge of CRM segmentation, campaign management, direct marketing, offer management and email marketing
Strong HTML skills and experience creating eDM content
Familiarity with CRM tools such as Braze, Salesforce Marketing Cloud or similar
Strong critical thinking and analytical skills, able to work under pressure

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Charles & Keith

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SENIOR CRM OPERATIONS EXECUTIVE

About the role

What you'll do

Good to know

Requirements

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