Full-timeMarketing & comms· Posted 1 Oct

(Senior) Development Partner, Promotion

Singapore Public ServiceFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

EWDTBugisESG - Bugis Junction Office Tower, Level 14

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

This role sits within the Policy & Promotion Team under the Quality & Excellence Group, based at the ESG office in Bugis Junction Office Tower. You will drive strategic promotion of Singapore's Standards and Conformance ecosystem, working with industry, government agencies, institutes of higher learning, trade associations and business leaders. It suits someone with a background in business strategy, economic development, marketing, communications or policy who enjoys stakeholder engagement and research-driven planning.

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What you'll do

Drive the S&C Mindshare Strategy to strengthen awareness, understanding and appreciation of S&C among businesses and key stakeholders.
Lead research and studies to assess stakeholder perceptions, identify mindshare gaps and understand factors influencing awareness and adoption of S&C.
Translate research findings, industry trends and stakeholder insights into strategic priorities, target audience segments and recommendations for communications, promotion and engagement initiatives.
Develop measures and indicators to track shifts in awareness and perceptions, assess effectiveness of mindshare-building efforts, and recommend adjustments.
Work with internal and external stakeholders to align mindshare initiatives with Singapore's S&C priorities, industry needs and broader economic objectives.
Build and maintain relationships with companies, trade associations, industry partners and government agencies to advocate the value of Standards and Conformance.
Engage business leaders and key stakeholders to increase awareness and adoption of Standards and Conformance as part of corporate growth and competitiveness strategies.
Plan and execute targeted communications, outreach and promotional initiatives that support the Mindshare Strategy.
Collaborate with internal and external stakeholders to drive collective efforts that enhance trust in Singapore products and services.

Requirements

Knowledge or experience in business strategy, economic development, industry development, marketing, communications, policy or related disciplines
Ability to use research, stakeholder insights and data to develop strategies and translate them into actionable communications, promotion and engagement initiatives
Strong analytical and critical thinking skills, with the ability to synthesise insights into recommendations and actionable plans
Strong written, verbal and presentation skills, with the ability to communicate effectively to diverse stakeholders
Strong stakeholder management and relationship-building skills, with experience engaging partners across the public and private sectors
Excellent project management skills, including the ability to manage multiple priorities and deliver outcomes within timelines

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(Senior) Development Partner, Promotion

About the role

What you'll do

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