Full-timeMarketing & comms· Posted 13 Sept

Service Line Marketing Manager

StarHubFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

This role leads the Enterprise Central Marketing function for a major Singapore telco, with dotted-line oversight of service-line marketing teams. You will shape brand positioning and make sure marketing plans line up with business goals across acquisition, retention and service adoption. It suits a senior B2B marketer who is comfortable moving between strategy and hands-on delivery.

What you'll do

Build structured go-to-market marketing plans across business priorities, service lines and customer segments
Set up a coordinated marketing operating rhythm across central and service-line marketing teams
Run integrated marketing plans with clear objectives, audiences, messaging, timelines, owners and measurable outcomes
Strengthen marketing discipline in campaign planning, targeting, value propositions, positioning, sales enablement and performance tracking

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Work with Sales and Service Lines on customer-centric campaigns supporting pipeline, account engagement, retention and cross-sell or upsell

Sharpen market positioning through consistent messaging, differentiated value propositions and client-centric use cases

Align marketing to Enterprise growth strategy, focusing on awareness, demand generation, engagement and service adoption

Oversee brand and communications work including executive messaging, client success stories, thought leadership, internal communications and external marketing assets

Partner with Group Brands & Communications to keep Enterprise messaging aligned with group brand guidelines while meeting B2B audience needs

Lead strategy and content for the Executive Briefing Centre as a client engagement platform

Develop marketing performance dashboards and reporting to track campaign effectiveness, marketing contribution and business impact

Establish governance for marketing planning, budget prioritisation, campaign performance reviews and service-line alignment

Good to know

Based in Singapore
Postgraduate qualification would be advantageous

Requirements

Bachelor's degree in Marketing, Business, Communications or a related discipline
At least 10 to 12 years of relevant B2B marketing experience
Preferably experienced in ICT and managed services
Proven track record leading integrated go-to-market campaigns and enterprise marketing strategy
Experience with sales enablement, executive communications and client engagement initiatives
Strong grasp of enterprise sales cycles, account-based marketing, solution marketing, pipeline generation and customer lifecycle marketing

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Service Line Marketing Manager

About the role

What you'll do

Good to know

Requirements

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