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You will plan, create, publish and optimise social commerce content for Dyson Singapore across TikTok Shop and other platforms. The role covers weekly content planning, shooting and editing mobile-first video, writing hooks and scripts, and repurposing global and regional assets into local edits. You will track performance metrics such as views, watch time, engagement and product clicks, and run structured tests to improve results. You will also explore AI-enabled tools to speed up ideation, scripting and editing, while keeping all content compliant with brand, legal and platform rules.
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