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Lead the strategy and activation of major strategic partnerships across businesses and markets, with clear commercial, customer and brand objectives. Develop high-impact partnership ideas and propositions that drive acquisition, engagement and brand relevance. Orchestrate cross-business and market teams to align priorities, assess feasibility and enable effective execution. Drive activation planning and governance, building common playbooks and facilitating knowledge sharing for consistent, scalable execution across markets. Track performance, translate results into actionable insights and identify opportunities to optimize and extend partnerships.
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