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About the role
You will lead the end-to-end sales performance of the Bancassurance business at a digitally native bank in Singapore, reporting to the Head of Bancassurance. The role suits a performance-driven sales leader who is comfortable with numbers and on the sales floor, and who can coach and motivate a team in a fast-paced, ambiguous environment.
What you'll do
Own the sales numbers and pipeline for the Bancassurance channel, setting, cascading and tracking monthly and quarterly targets at individual, team and channel level
Manage the lead-to-sale funnel end-to-end, covering lead generation, lead allocation, contact and appointment rates, face-to-face conversion, case submission and policy issuance
Work with Sales Associate Team Leads to ensure leads are contacted within agreed service standards, appointments are set, and outcomes are captured accurately and on time in the lead management platform
Bancassurance Sales Performance Lead job at Trust Bank, Singapore | WorkJio
Monitor and improve sales efficiency and productivity per Specialist, including stage-by-stage conversion rates, cases and premium per head, ramp-up of new joiners, and capacity planning across the three teams
Own the sales scorecard (FLIP), including design, monthly and quarterly performance calculation, validation of results, and timely publication to teams and management
Ensure incentive frameworks comply with applicable regulatory requirements and internal governance standards
Prepare incentive, contest and commission inputs from the scorecard, working with Finance, Product and the insurance partner to ensure accurate and timely payout
Run the sales performance cadence, including weekly pipeline huddles, monthly performance reviews with Sales Associate Team Leads, and quarterly business reviews with the Head of Bancassurance and the partner
Identify performance gaps early and put in place recovery plans, coaching and targeted interventions with Sales Associate Team Leads to enhance sales effectiveness
Drive training, certification and continuous capability building for Bancassurance Specialists, including onboarding of new hires, product training with the partner, and needs-based sales and objection-handling training
Provide structured feedback, data-driven insights and actionable recommendations to improve lead quality, lead volumes and in-app journeys for better conversion rates
Work closely with the insurance partner's Account Managers on joint targets, training support, product launches and performance reporting
Oversee sales quality and governance, including fair dealing, needs-based advice, complaints and mis-selling indicators, and ensure compliance with applicable laws, regulations, internal standards and policies in both Banking and Insurance industries
Maintain accurate sales data, dashboards and management reporting for the Head of Bancassurance and senior management, including the monthly scorecard pack
Support recruitment, retention and succession planning for the sales teams together with Sales Associate Team Le
Requirements
Bachelor's degree in Business, Finance, Marketing or a related discipline
Insurance qualifications are a positive
CMFAS certifications (M5, M9, M9A, HI) or willingness to obtain them
More than 10 years of experience in sales performance management, sales operations or distribution management, preferably in a bank, bancassurance or life insurance environment
Proven track record of managing an advisory or field sales force against monthly and quarterly targets
Knowledge of Life and General Insurance products, bancassurance business models, and lead-based, appointment-driven sales models
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