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About the role
This senior role leads the delivery and experience of OCBC's flagship client engagement programmes across Global Consumer Financial Services, covering segments from children and youth through to Premier Private Client. You will own the "how" of these programmes, turning segment strategy into distinctive, on-brand client experiences through design, curation, production, partnerships and content. It suits an experienced marketing or experiential leader who is comfortable influencing senior stakeholders in a large, matrixed organisation.
What you'll do
Lead end-to-end execution of signature client programmes owned by CFS Segment teams
Translate segment and sales objectives into experiences tailored to each audience, from young clients to affluent and intergenerational families
Lead experience design and curation, including format, speakers, activities, partners, venues and the client journey
Oversee production and delivery, covering agencies, hospitality, guest experience, logistics and safeguarding requirements
Set common experience and delivery standards while tailoring programmes to each client segment
Develop playbooks, standards and best practices so markets such as Malaysia, Indonesia and Hong Kong can deliver signature programmes consistently
Manage the cross-segment programme calendar and coordinate resources and production needs across GCFS
Lead content and amplification across pre-event, live and post-event stages to drive awareness, engagement and advocacy
Work with internal teams and external agencies to create shareable, on-brand content and storytelling
Partner with Segment and Sales to define programme effectiveness measures and provide insights on client experience, participation, engagement and content performance
Recommend improvements to programme format, curation and experience based on performance, client feedback and execution learnings
Support Segment in refreshing, scaling or evolving programmes from an experience and execution perspective
Share best practices across the portfolio to improve quality, efficiency and client impact
Manage programme and experiential marketing budgets, ensuring effective allocation, tracking and cost discipline
Build and manage a partner ecosystem across luxury, hospitality, lifestyle, entertainment, content and experiential marketing
Lead agency and vendor selection, negotiation and performance management
Partner with Segment Heads, Sales, Relationship Managers, Marketing and other stakeholders to deliver programmes against client and business objectives
Bring creative and execution expertise to programme planning, constructively challenging and recommending enhancements
Work with Brand, Compliance, Legal, Risk and other functions to meet brand, regulatory, safeguarding, gifting and entertainment requirements
Good to know
Full-time role based at OCBC Singapore
Occasional travel may be required to support markets including Malaysia, Indonesia and Hong
Requirements
At least 18 years of relevant experience in client engagement, experiential marketing, branded programmes or premium events
Strong track record in senior leadership roles
Experience translating business and brand strategies into high-quality experiential programmes spanning design, curation, production and content amplification
Experience building and evolving recurring experiential platforms or signature programmes, not just one-off events
Ability to design experiences for different customer segments and life stages, including affluent, high-net-worth and intergenerational families
Strong experience in content and social amplification, agency management and the luxury, hospitality, lifestyle and experiential ecosystem
Benefits
Competitive base salary
Holistic, flexible benefits suite to suit every lifestyle
Community initiatives
Industry-leading learning and professional development opportunities
Wellbeing and growth support
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