Marketing Communications Manager

What you'll do

• Carry out the annual marketing plan within budget alongside the GM, F&B leader, operations leaders, the Director of Marketing Communications and cluster marketing and ecommerce teams
• Work with Operations, F&B and Sales to run promotions and campaigns aimed at in-house guests to grow incremental revenue
• Act as the link between the marketing department and the advertising agency on creative and media plans for tactical campaigns, especially F&B promotions
• Manage F&B media schedules and check that accounts are settled promptly
• Partner with Revenue Management to confirm offers are loaded correctly and ads target the right consumer groups
• Run email marketing and display advertising
• Keep frequent contact with the Cluster eCommerce manager on the status, performance, opportunities and issues of online programmes
• Check that all hotel advertising on digital channels matches the brand voice
• Drive social media engagement and update content on local digital channels such as the hotel website and travel sites
• Develop and run promotion campaigns for F&B, weddings, spa, rooms and conferences through digital and social channels
• Handle online reputation management by surfacing guest comments, positive or negative, and responding
• Build a quarterly PR plan with the agency and execute it after GM sign-off
• Keep a full list of local media contacts, with emphasis on food critics and bloggers
• Manage assigned accounts under the media account management system
• Write and send out press releases for property events, promotions and outlets
• Manage hotel sponsored events, community and government relations activities, and press promotional activities
• Support PR strategy execution to secure quality press coverage through media engagement
• Confirm the monthly news clippings and online, print and social media mention report is completed for property distribution
• Manage external vendors and media agencies, working with agency partners and the continent PR leader on strategic media buys
• Vet PR leads from the continent PR leader on which media best promote the hotel
• Coordinate photography for F&B advertising, collateral and PR between the hotel, advertising agency and regional field marketing teams
• Manage photo shoots for seasonal or festive promotions with the cluster or area marketing team
• Act as central contact for regionally approved local photographers for food, amenity and property imagery, coordinating with area or cluster mar