Full-timeMarketing & comms· Posted 14 Jul

SENIOR COMMUNITY EXECUTIVE

Charles & KeithFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Some experience

About the role

This role sits with PEDRO and focuses on building and nurturing the brand's community across digital and physical touchpoints. You will lead social engagement, creator relationships, customer listening and community-led initiatives that grow brand awareness, advocacy and loyalty. It suits someone culturally aware and digitally fluent who is passionate about fashion and understands social platforms, creator ecosystems and how brands build meaningful relationships with their audiences.

What you'll do

Develop and lead community strategies that grow PEDRO's presence across social platforms and relevant customer communities.
Engage with new and existing customers across digital channels to build connection, trust and brand affinity.

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Monitor social conversations, customer feedback, platform trends and community sentiment, translating insights into clear recommendations.

Identify, engage and maintain relationships with suitable creators, KOLs, KOCs and brand advocates.

Lead seasonal social media planning, seeding plans, creator gifting, event invitations and community activations.

Maintain and update the brand's creator and community database.

Drive community-led content opportunities, including UGC, creator content, customer stories and social engagement initiatives.

Work closely with Brand Communications, Social Media, Marketing, Creative and CRM teams to ensure community initiatives support wider brand and campaign objectives.

Plan and execute community events, workshops, previews and brand experiences.

Track and report on community growth, engagement, sentiment, creator performance and campaign learnings.

Good to know

Full time role based in Singapore.

Requirements

Degree in Communications, Marketing, Fashion, Creative or a related discipline.
At least 3 to 5 years of experience in community management, influencer marketing, brand communications, social media or digital marketing, preferably within fashion, lifestyle, beauty or retail.
Strong understanding of social media platforms, especially Instagram, TikTok and Xiaohongshu.
Proven experience working with creators, KOLs, KOCs or brand advocates to deliver measurable results.
Strong interest in fashion, culture, lifestyle trends and consumer behaviour.
Excellent written and verbal communication skills, with the ability to build relationships with customers, creators, partners and internal teams.

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Charles & Keith

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SENIOR COMMUNITY EXECUTIVE

About the role

What you'll do

Good to know

Requirements

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