Mandai Wildlife GroupFrom company site
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Lead the strategy, governance and optimisation of digital content across Mandai Wildlife Group's guest-facing digital platforms, including the website, mobile app, conversational channels and CRM communications. Develop content frameworks and standards to ensure a consistent, guest-centric experience across the visitor journey. Drive content optimisation through data, guest behaviour and A/B testing, and champion the responsible adoption of AI and large language models in content workflows. Oversee translation and localisation for priority markets, and establish content governance and operating models across business units. Partner with marketing, product, UX, analytics and technology teams, manage agencies and vendors, and lead and develop the digital content team.
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Open applicationMandai Wildlife Group