Full-timeMarketing & comms· Posted 4 Sept

Assistant Director / Senior Manager of Digital Strategy & Performance

AccorFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Experienced

About the role

This role leads digital strategy, e-commerce and performance marketing for Raffles Hotel Singapore, working closely with the Marketing Communications and Revenue Management teams. It suits an experienced digital marketer who can give data-led advice and manage agencies and vendors to grow campaign results, customer acquisition and commercial performance.

What you'll do

Drive the hotel's digital and e-commerce strategy with a focus on performance.
Manage performance agencies to maximise digital campaign results through data analytics and timely production of digital assets.
Support corporate and brand digital marketing initiatives while meeting objectives with the Marketing Communications team.

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Support e-commerce objectives through cross-marketing opportunities using hotel and brand channels and databases.

Manage vendors to deliver website enhancements and best-in-class customer journeys.

Advise on content for digital channels including the main hotel website, microsites and standalone sites for Food and Beverage outlets, Arcade and Spa.

Ensure SEO and SEM work well together across all websites.

Drive e-commerce through data analytics and strategies.

Work with Revenue Management on OTA communications.

Oversee collaborations and maximise marketing opportunities with Luxury Consortias, ensuring accurate and timely communications on platforms.

Manage, supervise and/or create content for all hotel social media platforms and drive engagement.

Advise the wider Marketing Communications team on managing social media agencies and content to optimise engagement.

Review and identify digital partnership opportunities that support hotel operations and business objectives.

Manage digital reporting tools for the hotel, share reports internally and supervise action plans for improvements.

Good to know

5-day work week.
Duty meals provided.
Colleagues' discount and/or preferential room rates at Accor hotels worldwide.
Flexible benefit for dental, optical, vacation expenses or children's education.
Medical and wellness benefit.
Comprehensive insurance coverage.
Local and overseas career development and growth opportunities.
Holistic learning and development opportunities.

Requirements

Bachelor's degree in Business, Marketing, Communications or equivalent
Detailed understanding of digital marketing and the social media landscape
At least 8 years of relevant digital marketing experience
Hospitality industry experience is an advantage
Knowledge of digital marketing tools such as Google Analytics and SEO
Familiarity with social media platforms and trends

Benefits

5-day work week
Duty meals provided
Colleagues' discount and/or preferential room rates at Accor hotels worldwide
Flexible benefit for dental, optical, vacation expenses or children's education
Medical and wellness benefit
Comprehensive insurance coverage

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Assistant Director / Senior Manager of Digital Strategy & Performance

About the role

What you'll do

Good to know

Requirements

Benefits

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