Director of Sales / Director of Sales & Marketing

What you'll do

• Build and roll out sales strategies across corporate, leisure, MICE, government, long-stay, wholesale and travel trade segments
• Find new business and keep strong ties with key accounts, corporate clients, travel agents, event organisers and business partners
• Guide the sales team towards individual and departmental revenue targets
• Carry out sales calls, client meetings, site inspections and networking activities
• Track market trends, competitor activity and opportunities in Singapore's luxury hotel market
• Partner with the General Manager and Revenue team on pricing strategy, market positioning and revenue optimisation
• Represent the hotel at trade shows, client events, sales missions and industry networking functions
• Keep account management effective and maintain a healthy sales pipeline
• Give leadership and direction to the Reservations team to lift room revenue and conversion
• Uphold reservation standards, response times and service quality
• Work with Revenue Management on rate strategies, room availability, market demand and booking trends
• Monitor pick-up reports, forecasts, occupancy, ADR, RevPAR and business mix
• Keep reservation procedures aligned with hotel standards and brand expectations
• Support upselling and revenue opportunities through the Reservations team
• Review group bookings, room blocks and special rate requests for profitability
• Develop and execute the hotel's marketing and communications plan
• Grow brand awareness through digital marketing, social media, public relations, partnerships and promotional campaigns
• Oversee content creation, advertising, media relations, photography, collaterals and online presence
• Coordinate with internal and external agencies, media partners and brand teams for consistent brand messaging
• Plan marketing campaigns for rooms, dining, events, weddings, festive promotions and hotel experiences
• Monitor online reputation, guest feedback platforms and digital performance
• Keep marketing initiatives aligned with brand standards and commercial objectives
• Identify partnerships with lifestyle brands, tourism partners, corporate partners and local businesses in the Robertson Quay area
• Manage daily operations and performance of the Sales, Reservations and Marketing departments
• Set goals, KPIs and action plans for team members
• Run team meetings, performance reviews and coaching sessions
• Build a motivated, professional and results-driven commercial team
• Foster comm