Full-timeMarketing & comms· Posted 30 Sept

Associate, Search Experience & Content Specialist

SingtelFrom company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Some experience

About the role

Join Singtel's digital marketing team as an Associate, Search Experience & Content Specialist, focused on improving how content performs across search and answer-led experiences. You'll work closely with Marcom, eMarketing and Product teams to plan and implement SEO and AEO improvements across the site. This role suits someone with hands-on SEO/AEO implementation experience and a solid grasp of CMS publishing and web configuration.

What you'll do

Run SEO and content audits to assess site health, crawlability, metadata, structured data and AEO readiness.
Spot opportunities to improve search visibility, answerability and content performance.
Partner with Marcom to plan keywords, meta tags and answer-focused content for campaigns.

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Work with eMarketing and Product teams to understand focus areas, user intent and common customer questions.

Align with Marcom on the SEM plan to leverage paid and organic search synergy.

Keep current on search algorithm updates, generative search changes and new SEO/AEO methods.

Implement keywords, meta tags, structured data/schema, FAQ content and other SEO/AEO enhancements via the CMS.

Optimise page content, headings and internal links for search and answer engines.

Schedule and follow up on technical enhancements with the online squad.

Build success metrics and work with the data team to measure traffic, rankings and answer visibility before and after implementation.

Correlate traffic, engagement and sales results with SEO/AEO implementation.

Adjust the implementation plan based on results.

Build the SEO/AEO dashboard to identify further opportunities.

Good to know

Based in Singapore.

Requirements

Degree in Business or Information Technology
At least 1 year of SEO/AEO implementation or content optimisation experience
At least 2 years of web master or configuration support experience
Strong knowledge of SEO and AEO
Strong knowledge of AEM (Adobe Experience Manager)
Understanding of online technology

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Associate, Search Experience & Content Specialist

About the role

What you'll do

Good to know

Requirements

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