Full-timeMarketing & comms· Posted 10 Aug

Cards and Personal Loans Marketing - Vice President

CitiApply on company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: Hybrid
Experience: Experienced

About the role

This role sits in the Singapore country marketing team and leads marketing for the Cards and Unsecured Lending business. You will drive strategic campaigns that build the cards brand in this market and work with internal and external partners to grow wallet share and key business metrics. It suits an experienced marketing professional from a financial institution or agency who can shape creative work and media strategy.

What you'll do

Lead marketing and communication initiatives across the cards portfolio (affluent, co-brand and everyday spending) and loans products to drive acquisition, card spend and deeper client engagement
Manage all strategic and tactical campaigns, both launch and sustenance

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Present the bank's cards value proposition to prospects and clients, including privileges, deals and rewards

Deploy full-funnel paid marketing campaigns, determine the effective media mix, and track and optimise performance against media KPIs and business outcomes

Lead and manage creative and media agencies as well as KOLs to deliver campaigns across paid and owned channels

Work closely with product, legal and compliance, finance and digital stakeholders, and with regional marketing counterparts

Manage the marketing budget, including invoice payments, accruals, forecasting and expense reconciliation

Act as brand gatekeeper for cards marketing and ensure alignment with global brand requirements

Assess risk in business decisions, drive compliance with laws, rules and regulations, and escalate and report control issues with transparency

Good to know

Hybrid working arrangement
Extensive on-the-job training and exposure to senior leaders, plus more traditional learning
Volunteering opportunities

Requirements

At least 10 years of relevant experience in a financial institution or agency managing FI accounts
Experience managing marketing campaigns and agencies, with ability to shape creative work and media strategy
Competency in digital and social marketing
Excellent written and verbal communication skills, able to engage stakeholders at varying seniority levels
Proven analytical, project and process management skills
Business acumen and awareness of the competitive and macro landscape

Benefits

Extensive on-the-job training and exposure to senior leaders
Traditional learning opportunities
Volunteering opportunities
Resources to support financial well-being

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Cards and Personal Loans Marketing - Vice President

About the role

What you'll do

Good to know

Requirements

Benefits

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