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CRM & Loyalty Manager job at Love, Bonito, Singapore | WorkJio
Full-time Marketing & comms · Posted 4 Oct
CRM & Loyalty Manager L Love, Bonito From company site
Salary
Not stated by the company
Start Not stated
Work mode On-site
Experience Experienced About the role Love, Bonito is a Southeast Asian womenswear brand with over 20 stores across Asia and a strong online presence. This role owns how the company communicates with and rewards customers, reporting directly to the CEO and leading a small team of three. It suits someone who is both a strategist and a hands-on executor, comfortable turning customer data into campaigns, rewards and decisions that drive engagement, retention and lifetime value.
What you'll do Own the CRM communications strategy and calendar Build and manage campaigns to drive acquisition, retention and lifetime value Drive segmentation, personalisation and A/B testing to improve open, click and conversion rates Own the mobile communications strategy and calendar Build and manage mobile campaigns to drive acquisition, retention and lifetime value Know someone for this? Share it
Own the loyalty programme strategy end to end, including enrollment, tiering, rewards and redemption
Design and launch new perks, rewards and experiences that increase engagement and repeat purchase
Track programme performance such as enrollment, redemption and incremental revenue, and iterate based on results
Manage the loyalty platform vendor relationship and lead evaluations of new capabilities
Analyse customer data on behaviour, purchase and engagement to generate insights for CRM, loyalty and broader marketing decisions
Build customer segmentation and journey mapping to sharpen targeting across channels
Run surveys, focus groups and voice-of-customer programmes to deepen understanding of customer needs
Partner cross-functionally to embed customer insights into product, merchandising and marketing strategy
Report CRM and loyalty performance against KPIs including acquisition, retention, engagement and programme ROI
Manage the team's budget with full accountability for allocation across CRM and loyalty priorities
Manage the CRM and push platforms and maximise martech tools to strengthen automation and targeting
Use technology and AI to improve efficiency in revenue optimisation and automation
Lead and coach a team, owning goal-setting, performance management and capability development
Represent CRM and loyalty priorities into broader marketing and leadership planning
Manage vendor and agency relationships supporting CRM and loyalty execution Good to know Reporting directly to the CEO Leading a lean team of three Full-time role based in Singapore Requirements 7+ years of experience in a CRM role, preferably in retail or e-commerce Hands-on experience with CRM/marketing automation platforms (Braze used) Experience in driving mobile engagement Experience managing a loyalty or membership programme Experience leading and developing a team Analytical and proficient in SQL Apply on the company website
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Open application Listing ID 6533 · Report this listing
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