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About the role
This is a regional marketing leadership role for the Infectious Diseases portfolio across Asia Pacific, covering virology, vector-borne diseases and respiratory tract infections. You will sit within a global healthcare organisation and work closely with global, regional and country leadership teams. It suits an experienced commercial or marketing leader from diagnostics, medical devices or life sciences who is comfortable in a matrix structure.
What you'll do
Deliver revenue, profitability and market share targets for the Infectious Diseases portfolio across APAC.
Spot and unlock growth opportunities across priority disease states, customer segments and markets.
Track market performance and competitor activity, and act to sustain growth.
Translate commercial strategy into country-level execution plans.
Shape regional marketing strategy to cover market shaping, access strategy and commercial growth.
Work with countries to strengthen customer insights and turn them into commercial action plans.
Build APAC capability in pricing, reimbursement, market access, local portfolio strategy and business cases.
Identify and drive strategic partnerships, including B2B, government and healthcare ecosystem collaborations.
Create regional frameworks, tools and best practices that allow scalable execution.
Recommend how responsibilities should be split between regional and country marketing teams.
Lead market development and product launch execution across APAC markets.
Oversee customer segmentation, positioning, value propositions and go-to-market planning.
Ensure market research and customer insights inform commercialisation and investment decisions.
Partner with Sales, Medical Affairs, Regulatory Affairs, Government Affairs and R&D to drive adoption.
Lead executive engagement with partners, healthcare institutions, government agencies and industry stakeholders.
Build relationships with key opinion leaders, distributors, government stakeholders and customer decision-makers.
Strengthen collaboration across affiliate, regional and global teams.
Represent APAC market needs in portfolio decisions and at industry forums.
Foster a culture of accountability, innovation and continuous improvement in the marketing organisation.
Develop talent through coaching, succession planning and capability building.
Drive data-based decisions through forecasting, performance tracking and ROI measurement.
Optimise resource allocation so marketing investments deliver measurable impact.
Good to know
Willingness to travel around 30% of the time.
Requirements
Bachelor's degree in Life Sciences, Marketing, Business or a related discipline
MBA preferred
At least 12 years of commercial, marketing or business leadership experience in healthcare, diagnostics, medical devices or life sciences
IVD, Diagnostics, Medical Technology or broader MedTech experience strongly preferred
Branded generics pharmaceutical candidates may be considered if they show strong learning agility and can pick up technical and clinical knowledge in diagnostics
Proven regional APAC experience in strategy development, commercialisation, market access, pricing and market development
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