Full-timeMarketing & comms· Posted 5 Oct

Growth & Platform Management Specialist (Lianhe Zaobao)

SPH MediaApply on company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: Hybrid
Experience: Some experience

About the role

This role sits with Lianhe Zaobao and blends strategy with hands-on digital audience growth work. You will report to the Editor or Associate Editor and help turn casual readers into a loyal, engaged community. It suits someone with newsroom or digital content experience who is comfortable moving between editorial judgement and data.

What you'll do

Manage daily homepage curation, including story queues and tickers, and run quality control on digital content
Schedule and send targeted push notifications and oversee production of daily newsletters to drive direct traffic
Put recirculation tactics in place, such as related article modules and personalised recommendations, to lift time on site

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Turn audience insights and data reports into practical plans for new content formats and distribution channels

Apply SEO best practices, manage keywords, and explore newer channels such as Generative Engine Optimization to convert search audiences

Support loyalty initiatives like the Subscription team, ZB Club or ZB Rewards through optimised digital touchpoints

Identify and champion product features that solve audience pain points, working with the Product Manager to test new functionality

Pilot and integrate new AI tools into daily workflows to improve user experience and internal efficiency

Track industry trends and best practices, and advise the newsroom on packaging high-engagement content

Good to know

Reporting line is to the Editor or Associate Editor
Role supports Chinese publications

Requirements

3–5 years in a digital content, audience development or newsroom producer role at a media organisation
Bilingual in English and Chinese, both written and spoken
Strong editorial judgement, copywriting ability and visual curation sense
Solid grasp of CMS, publishing tools, SEO and loyalty programmes
Able to read data dashboards and use them for daily and long-term content decisions
Comfortable working under pressure and collaborating across editorial and technical teams

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SPH Media

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Growth & Platform Management Specialist (Lianhe Zaobao)

About the role

What you'll do

Good to know

Requirements

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