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Experience
Experienced
About the role
This role leads gamified mobile experiences across the client lifecycle for a bank, from onboarding through to retention and reactivation. It sits with the digital product team and focuses on the Affluent segment, wealth and deposit products. It suits someone with deep mobile banking and lifecycle experience who enjoys turning behavioural data into personalised journeys.
What you'll do
Design mobile-first journeys using gamified mechanics, progress indicators, challenges, rewards and contextual prompts to drive engagement and completion of value-creating actions.
Keep gamification client-centred, transparent and suitable for a regulated banking environment, with clear outcomes rather than superficial interaction.
Set the client lifecycle roadmap and prioritise high-impact use cases tied to client and business outcomes, focusing on the Affluent segment and wealth and deposit needs.
Product Owner job at Standard Chartered, Singapore | WorkJio
Base prioritisation and success measures on engagement, Net New Money, Wealth Management activation, product deepening, retention and reactivation.
Develop segment, behaviour and lifecycle-specific strategies using transactional, behavioural and portfolio signals.
Implement always-on and event-triggered decisioning in Pega CDH, including eligibility, suitability, prioritisation, suppression, contact policy and fatigue management.
Build client experiences that turn behavioural insight into financial progress and measurable relationship value.
Solve complex lifecycle and decisioning challenges through experimentation, rapid learning and continuous simplification.
Collaborate across business, design, data and technology teams to bring scalable, mobile-first personalisation into production.
Define measurement frameworks and KPIs for engagement, conversion, Net New Money, Wealth Management activation and deepening.
Run A/B and multivariate tests, interpret performance and client-response data, and continuously optimise journeys, creative, prompts and offers.
Translate business priorities into roadmap items and work with country squads, Design, Data and Analytics, Marketing, Technology, Engineering, Programme Management, Legal, Compliance and Risk teams to deliver at scale.
Embed applicable conduct, regulatory and risk requirements, escalating and resolving issues while improving delivery productivity and quality.
Set direction and drive high performance by translating strategy into clear direction, aligning individual goals to team outcomes and providing regular, constructive feedback.
Develop talent and capability through coaching and career conversations that build critical skills and prepare individuals for future opportunities.
Lead by example by role-modelling the bank's valued behaviours, upholding risk and conduct standards, exercising sound judgment, and creating an inclusive team culture that supports wellbeing and accountability.
Good to know
Location: Singapore.
Business communication language required.
Advanced degree pre
Requirements
8+ years of hands-on experience shaping mobile banking journeys and engagement experiences, including gamified mechanics supporting Net New Money, Wealth Management activation and relationship deepening
Demonstrated experience in digital product management, client lifecycle management, customer experience optimisation or digital sales transformation
Experience delivering large-scale data, digital or business transformation in financial services or another regulated industry
Experience with predictive analytics, machine learning concepts, data-driven decisioning, experimentation, data analysis and performance reporting
Experience with Pega CDH and relevant MarTech capabilities such as Adobe Analytics, Adobe Campaign, Adobe Target and customer data platforms
Master's or bachelor's degree in management, computer science or a related field
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