Full-timeMarketing & comms· Posted 6 Oct

Senior Associate / Associate, Marketing Specialist (Consumer Banking), Group Marketing…

DBS BankApply on company site

Salary

Not stated by the company

When

Full-time hours

Where

Singapore

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Start: Not stated
Work mode: On-site
Experience: Some experience

About the role

Join the Brand and Partnerships team within Group Marketing & Communications, working on POSB marketing and business outcomes. This role suits a creative, organised marketer who can run campaigns end to end and manage many stakeholders at once.

What you'll do

Lead end-to-end execution of marketing campaigns, covering planning, project management, delivery and performance tracking
Manage external creative and media agencies to keep initiatives on schedule
Work with media agencies and internal analytics teams to show campaign attribution and business impact
Apply brand identity consistently across marketing materials

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Use data-driven insights and experimentation to optimise campaigns and understand consumer behaviour

Define, track and analyse business and marketing KPIs to improve future campaigns

Build and manage relationships with internal and external stakeholders

Coordinate internal discussions and tactical execution, including product integration into campaigns

Partner with product teams on user experience, campaign effectiveness and business outcomes

Support weekly cadence, budget tracking and business review sessions

Lead strategy for the kids-to-teens segment and run campaigns for its propositions and products

Track redemptions, manage merchandise inventory and ensure payment data accuracy

Manage spend and budget projections and submit costs on time

Plan and execute brand and partnership events and customer activations

Support school outreach on financial literacy for kids

Manage Run for Kids event planning and execution with internal and external stakeholders

Monitor and analyse customer feedback from surveys to inform future strategies

Good to know

Based at DBS Asia Central in Singapore - Central
Regular, full-time schedule

Requirements

Bachelor's degree in Marketing, Business, Communications or a related discipline
3–4 years of relevant marketing experience, preferably in banking, financial services or consumer marketing
Strong project management skills and ability to handle multiple campaigns, timelines, stakeholders and deliverables at once
Comfortable using customer insights, data and analytics to shape marketing strategy and campaign optimisation
Good understanding of digital marketing channels, content development and customer journey management
Excellent written and verbal communication skills

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DBS Bank

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Senior Associate / Associate, Marketing Specialist (Consumer Banking), Group Marketing…

About the role

What you'll do

Good to know

Requirements

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