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About the role
This is a regional leadership role for Marketing and eCommerce performance across Hilton's Asia Pacific markets outside Greater China. You will set the discipline strategy, operating model and growth priorities that help markets, hotels and ownership groups capture demand and grow direct and digital revenue. It suits a senior commercial strategist who can turn consumer insight and market context into clear priorities across multiple markets.
What you'll do
Own the APACx Marketing and eCommerce performance strategy, translating enterprise and area priorities into market-level growth plans, targets, investment choices and accountability.
Senior Director, Regional Marketing & eCommerce - Asia Pacific (APACx) job at Hilton, Singapore | WorkJio
Lead regional performance management across direct, digital and other demand-capture channels, using revenue, conversion, acquisition, cost, contribution and channel-shift metrics.
Build multi-year capability and operating-model roadmaps covering planning, measurement, consulting, media effectiveness, channel optimization, test-and-learn, automation and market enablement.
Set the regional approach to scenario planning, budget phasing and business cases.
Engage with Regional Commercial, Revenue Management, Distribution and on-property commercial leaders to review performance and align marketing investments.
Lead, coach and develop a distributed team of regional Marketing and eCommerce strategists and consultants.
Partner with APAC Commercial, Revenue Management, Distribution, Loyalty, Operations, Finance and Development leaders to align channel strategy.
Work with Global Marketing, eCommerce, Media, CRM, Analytics, Technology and Product teams to translate global platforms into regional adoption.
Build trusted relationships with market leaders, hotel executive committees, owners, management companies, agencies, media partners and commerce platforms.
Own the discipline strategy, annual operating plan and multi-year capability roadmap, plus a regional performance-management system and scalable consulting tools, playbooks, training and automation.
Good to know
Travel approximately 25% across APAC and internationally.
Requirements
Bachelor's degree in Marketing, Business, Communications, Economics, Analytics or a related field
12+ years of progressive experience in regional, international or global marketing, digital commerce, eCommerce, revenue growth or a closely related commercial discipline
At least 5 years leading multi-market teams, cross-functional teams or complex regional programs in a matrixed multinational organization
Proven experience setting strategy and improving business performance across multiple markets, brands, channels or customer segments
Strong understanding of eCommerce and digital performance levers, including demand generation, conversion, acquisition efficiency, channel mix, marketplaces or direct-to-consumer models
Demonstrated financial and analytical capability, including forecasting, investment prioritization, performance measurement, business cases and translating data into decisions
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