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About the role
This role drives growth and performance for Hilton's Lifestyle and Collection brands across Asia Pacific. You will work with a wide range of teams to turn category strategy into practical execution across a growing regional portfolio. It suits someone with strong strategic thinking, project management skills, and the ability to build trusted relationships with owners, partners, and hotel teams.
Senior Manager, Lifestyle & Collections Brand Management - Asia Pacific job at Hilton, Tuas West Road | WorkJio
Support cross-functional workstreams with Development, Architecture, Design & Construction, Operations, Commercial, Marketing, Finance, and global brand partners to move decisions forward
Support priority hotel development opportunities through brand-fit assessments, pitch creation, competitor analysis, market business cases, and stakeholder presentations
Continuously review portfolio, commercial, guest, and development performance, and identify trends and risks
Coordinate practical improvement plans and problem-solve hotel escalations with partner functions
Prepare clear recommendations, executive updates, and decision materials that translate complex analysis into action
Partner with APAC Development and AD&C teams on brand-fit assessments, property improvement plans, conversions, exceptions, and owner discussions
Work closely with hotel leaders, Commercial, Marketing, Public Relations, Communications, and Operations to support openings, ramp-up, and portfolio priorities
Build effective working relationships with global Lifestyle brand teams and participate in regional governance, planning, and performance-review meetings
Partner on category planning workstreams, including growth evaluations, category and brand performance reviews, case studies, development enablement materials, and strategic recommendations
Manage regional Lifestyle and Collection projects from brief through implementation, including stakeholder alignment, project plans, risk management, communications, and follow-through
Good to know
Regional travel anticipated at approximately 25 to 30% depending on business needs
Requirements
Bachelor's degree or equivalent professional experience
7+ years of experience in brand management, brand support, hotel development, commercial strategy, consulting, hospitality operations, marketing, or a related field
Demonstrated experience leading complex, cross-functional projects and translating strategic analysis into measurable business action
Experience working across multiple markets, cultures, or business environments
Strong strategic thinking, structured problem solving, executive communication and presence, and stakeholder engagement skills
Ability to travel regionally at approximately 25 to 30%
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