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About the role
HP is hiring an Account Based Marketing Manager to lead account-based marketing for priority global enterprise accounts. You will partner with Sales and cross-functional teams to turn account priorities into targeted campaigns that drive engagement and pipeline. This suits a strategic B2B marketer who can move quickly from insight to activation.
What you'll do
Partner with Sales to identify and align on priority accounts, objectives, growth opportunities and stakeholder priorities
Develop account-specific ABM plans for 1:1 and 1:few campaigns aligned to sales motions and revenue goals
Request and use account insights on customer priorities, buying committee, competitive landscape and engagement history
Facilitate account planning and strategy discussions with Sales, the ABM CoE, agencies and cross-functional partners
Account Based Marketing Manager job at HP, Singapore | WorkJio
Translate account strategy into campaign briefs, messaging direction, value propositions and activation plans
Create personalized assets such as account POVs, executive briefs, emails, landing pages, event invitations, digital ads and sales enablement materials
Orchestrate multi-channel activation across digital, paid media, LinkedIn, email, executive engagement, events, webinars and direct mail
Enable Sales with messaging, content, engagement signals and next-best actions for target accounts
Track account engagement, buying committee reach, campaign performance, opportunity movement and pipeline influence
Partner with Marketing Operations and Insights to ensure campaigns are built, tagged, measured and reported
Optimize ABM programs based on performance data, customer signals and sales feedback
Capture best practices, successful plays and campaign learnings for scaling across regions
Good to know
Full time role based in Singapore, South West
Works closely with the ABM Center of Excellence, Sales, Regional Marketing, Portfolio Marketing, Insights, Agencies and Marketing Operations
Success measured by Sales and Marketing alignment, faster activation, account engagement, pipeline influence and revenue growth
Requirements
Four-year or graduate degree in Marketing, Business Administration or related discipline, or commensurate experience
10+ years in B2B marketing, account-based marketing, field marketing, demand generation or enterprise marketing
Experience developing and executing targeted campaigns for enterprise or strategic accounts
Strong understanding of ABM motions including 1:1, 1:few and account-cluster-based marketing
Proven ability to partner with Sales and translate account priorities into marketing plans
Experience working with cross-functional teams including Sales, Product Marketing, Marketing Operations, Analytics and Agencies
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