Free with a WorkJio account: we compare your profile with this job and show what you already meet.
Share with a friend
Start
Not stated
Work mode
On-site
Experience
Experienced
About the role
A hands-on strategic partner role supporting SC Ventures' portfolio ventures. You will help venture leaders tackle their most important commercial challenges, set practical growth plans and run high-impact initiatives that sharpen positioning, build demand and improve commercial effectiveness. It suits someone with strong B2B or B2B2C go-to-market experience who can advise senior stakeholders yet still work hands-on through ambiguity and execution detail.
What you'll do
Act as primary adviser for an agreed portfolio of ventures, building trusted relationships with venture leads, commercial and sales leaders, and marketing teams
Assess each venture's maturity, priorities, target customers, capabilities and constraints, then agree a focused support plan with outcomes, owners and milestones
Principal, Commercial Go-to-Market Strategy Lead job at Standard Chartered, Singapore | WorkJio
Triage incoming venture requests and prioritise support by strategic importance, growth potential, urgency, readiness and expected impact
Challenge briefs constructively, separate symptoms from root causes, and recommend the right mix of positioning, product marketing, demand generation, content, channels, partnerships, events or capability-building
Maintain a portfolio-wide view of marketing needs, common capability gaps, reusable assets and cross-venture collaboration opportunities
Help ventures define or refine ideal customer profiles, buyer personas, value propositions, messaging architecture and differentiated market positioning
Support practical go-to-market plans for launches, new products, new markets, strategic partnerships and commercial campaigns
Advise on full-funnel marketing covering awareness, consideration, lead generation, nurture, sales enablement, conversion and retention
Partner with venture and SC Ventures data specialists to turn performance data into decisions on audience, message, channel, spend and campaign optimisation
Help ventures set up fit-for-purpose marketing measurement frameworks, dashboards and operating rhythms tied to commercial outcomes
Co-create briefs and oversee selected high-impact initiatives such as launch campaigns, thought-leadership programmes, client case studies, executive content, events, webinars and targeted account-based campaigns
Ensure content and campaigns are tailored to each venture's audience, proposition and commercial objective rather than generic brand activity
Identify opportunities to amplify venture stories through SC Ventures-owned channels and, where appropriate, relevant Standard Chartered channels, relationships and events
Coordinate hand-offs between ventures, internal teams and external agencies, clarifying scope, deliverables, approvals, budget, timelines and success measures
Build practical templates, playbooks and toolkits that improve quality and reduce repeated effort across the portfolio
Coach venture leaders and practitioners on commercial go-to-market strategy, planning, briefing, performance management and stakeholder communication
Help ventures det
Requirements
Significant B2B and/or B2B2C experience, including direct responsibility for shaping and delivering commercial go-to-market or growth programmes
Experience working with startups, scale-ups, venture studios, venture capital or innovation portfolios, adapting to different stages of maturity
Demonstrated strength in positioning, product marketing, demand generation, content strategy, campaign planning and performance measurement
Ability to advise senior stakeholders while remaining willing and able to work hands-on through ambiguity and execution detail
Commercial acumen and confidence linking marketing choices to pipeline, adoption, revenue, retention, fundraising or other venture outcomes
Experience managing agencies, suppliers, budgets and cross-functional delivery
Apply on the company website
You will leave WorkJio. Never pay a fee or share your Singpass password, OTP or bank log-ins to apply.
