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Full-time Finance & accounting · Posted 1 Oct
AD - Affluent Client Value Proposition S Standard Chartered From company site
Salary
Not stated by the company
Start Not stated
Work mode On-site
Experience Experienced About the role This role owns the Affluent and Priority segment strategy for a major international bank in Singapore, shaping tiered propositions across Emerging Affluent, Priority and Priority Private clients. You will work with product, marketing, digital, analytics and frontline teams to commercialise wealth offerings and deliver differentiated client experiences. It suits a senior segment or wealth proposition specialist with a strong risk and governance mindset.
What you'll do Define and execute the Affluent and Priority segment strategy in line with Wealth & Retail Banking goals Build tiered propositions covering wealth offerings and lifestyle or partnership benefits Spot growth opportunities across the client lifecycle from acquisition to upgrade Know someone for this? Share it
AD - Affluent Client Value Proposition job at Standard Chartered, Singapore | WorkJio
Use customer insights, analytics and market intelligence to sharpen segmentation and targeting
Drive differentiation through partnerships such as wellness, luxury, travel and flagship events
Define the target client experience vision, particularly for high-value Priority Private clients
Own segment financial performance including AUM, net new money, fee income and upgrade rates
Lead commercialisation of wealth value propositions such as investment campaigns and integrated bancassurance or lending offers
Run high-value engagement platforms including flagship events and wellness or lifestyle programmes
Convert engagement into acquisition, cross-sell, wallet share and retention outcomes
Design end-to-end segment processes from campaign planning to performance tracking
Manage the full event lifecycle from concept to delivery and post-event conversion tracking
Operationalise customer journey frameworks for onboarding, activation, deepening and retention
Embed data-driven targeting and CRM activation into segment initiatives
Build frontline execution frameworks including RM playbooks, talking points and campaign kits
Drive lead generation, tracking and conversion processes
Improve performance continuously through analytics and feedback loops
Work with Relationship Managers and frontline teams on campaign adoption and sales discipline
Partner with Product, Marketing, Digital, Analytics and Operations teams
Provide sales kits, training and segment insights to frontline staff
Build internal capability in segment thinking, personalised engagement and wealth proposition articulation
Ensure initiatives meet regulatory requirements and internal risk frameworks
Manage conduct, reputational and operational risks with appropriate controls
Maintain governance standards for marketing approvals, vendor onboarding and event protocols
Keep audit-ready documentation for segment initiatives and decisions
Provide management reporting on segment performance, campaign ROI and key risks
Support senior management and EXCO forums with insights and decision papers
Uphold the Group's Values and Code of Conduct and manage conduct and compliance matters Requirements Bachelor's degree, diploma or equivalent Proficient in Business Mandarin (speaking, reading, writing); native speaker preferred to support Greater China market clients 6+ years of experience in affluent or priority banking, wealth, digital marketing or segment management Proven impact on AUM, net new money and revenue Demonstrated ability to design and execute segment strategies and propositions for Priority and Priority Private Track record in end-to-end campaign and event management converting engagement into acquisition, upgrades, cross-sell and retention Apply on the company website
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Listing ID 4140 · Report this listing
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