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Full-time Finance & accounting · Posted 20 Sept
AVP/Senior Associate Assistant Product Manager, Smart Buddy, Consumer Banking Group D DBS Bank From company site
Salary
Not stated by the company
Where
Singapore DBS Asia Central
Start Not stated
Work mode On-site
Experience Experienced About the role This role sits within the Consumer Banking Group and supports the Smart Buddy programme, reporting to the Smart Buddy Product Manager. You will focus on day-to-day execution, operational stability and delivery outcomes, coordinating across teams, systems and partners to turn strategy into results. It suits someone organised and execution-focused who enjoys working in a fast-moving, operationally intensive environment.
What you'll do Drive initiatives that improve customer adoption, activation and continued usage of Smart Buddy Identify engagement levers across students, parents and schools to increase stickiness Know someone for this? Share it
AVP/Senior Associate Assistant Product Manager, Smart Buddy, Consumer Banking Group job at DBS Bank, Singapore | WorkJio
Monitor adoption funnels and address drop-offs and friction points
Support nationwide rollout across schools, with emphasis on the onboarding experience
Support end-to-end execution of marketing and engagement campaigns
Design and implement targeted initiatives to drive usage, frequency and retention
Track campaign performance, fulfilment and customer response
Optimise campaigns continuously using data and insights
Coordinate across internal stakeholders (product, tech, ops, marketing) and external partners (schools, government, vendors)
Support partnership lifecycle management, including onboarding, execution and ongoing engagement
Prepare materials and updates for regular stakeholder reporting and governance forums
Map and analyse end-to-end customer journeys across key touchpoints
Identify pain points and work with cross-functional teams to improve experience
Investigate customer feedback, complaints and operational issues to ensure timely resolution
Drive continuous improvements to enhance ease of use and satisfaction
Analyse customer behaviour, engagement metrics and business performance
Design and support experiments such as A/B testing and pilots to validate growth hypotheses
Translate insights into actionable initiatives to improve engagement and experience
Support use of data and AI/ML to personalise and enhance customer interactions
Ensure smooth execution of customer-facing initiatives and campaigns
Monitor fulfilment, service quality and engagement-related KPIs
Support operational processes that affect customer experience
Identify and implement improvements to enhance delivery quality and consistency
Coordinate system enhancements, testing and rollout activities
Support UAT, regression testing and issue tracking
Work with tech teams to ensure smooth implementation of new features and fixes
Support change management across DBS and partner platforms Good to know Based at DBS Asia Central in Singapore - Central Regular full-time employee status Requirements Degree in Business, Finance, Engineering or a relevant field Strong execution mindset with attention to detail and ability to manage multiple workstreams Excellent coordination and stakeholder management skills Strong analytical and problem-solving ability Proficiency in Excel and MS Office tools Comfortable working in a fast-paced, operationally intensive environment Apply on the company website
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