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On-site
Experience
Some experience
About the role
The Enterprise Data Science Management team is hiring an experienced data scientist focused on marketing. You will work as both an AI/ML practitioner and a quantitative researcher, studying how customers buy and finding answers that help meet their unspoken needs. This role suits someone who enjoys turning data into strategy and working with senior business partners.
What you'll do
Lead modelling and predictive analysis using ML, AI, graph and GenAI to guide retail innovation and product pricing over the short and long term.
Data Scientist (Marketing) job at Changi Airport Group, Labrador Park | WorkJio
Explore all available data sources, including digital analytics, to support brand, product and category development across the path to purchase and grow market share.
Drive marketing innovations and put predictive analytics and AI-generated tools to use.
Partner with business teams and senior leaders so analytics is designed around specific business questions and insights feed into strategy and action plans.
Provide insight and recommendations from data and analysis to improve decision making across the business, including overall performance and its drivers, and give ad hoc support to management.
Work closely with the EDSM team to identify and answer important customer intelligence questions.
Solve commercial problems with AI to create social and economic value.
Develop, validate and deliver algorithms, statistical models and analytical insights that meet business goals.
Analyse and interpret results from marketing or operations campaigns and experiments, then recommend improvements for future campaigns.
Build scalable, efficient and automated processes for large-scale data analysis, model development, validation, implementation and model ops.
Develop go-to-market implementations and link strategy to execution around data infrastructure, AI operating models and GenAI-enabled transformation.
Create a culture of excellence and lead with confidence, charisma, context and humility, working well at all levels.
Provide thought leadership and set best practices for instrumentation and experimentation, sharing them with EDSM and other data science and analytics teams.
Good to know
Based in Singapore.
Requirements
M.S. or Ph.D. in a relevant technical field
4 years of experience in a relevant role
Strong interest in AI engineering, machine learning and data science
Solid grasp of the AI services marketplace and ability to build go-to-market plans with marketing teams
Passion for empirical research and answering difficult questions with data
Hands-on experience with tools such as Jupyter, LLMs, PyTorch, TensorFlow, AWS SageMaker, Google Vertex AI and Azure ML
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