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Full-time Marketing & comms · Posted 2 Oct
Lead, Wealth and Customer Engagement S Standard Chartered From company site
Salary
Not stated by the company
Start Not stated
Work mode On-site
Experience Experienced About the role This role leads wealth and customer engagement marketing for a global bank, turning approved business priorities into campaigns, communications and client experiences across multiple markets. It sits within the Wealth business and works closely with global marketing teams, regional and country teams, and agency partners. It suits an experienced marketing or engagement professional from financial services who is comfortable leading through influence in a matrix organisation.
What you'll do Translate approved wealth priorities into integrated campaigns, customer journeys, content frameworks, channel plans and activation programmes Lead end-to-end delivery of global marketing initiatives with strong governance and measurable outcomes Know someone for this? Share it
Lead, Wealth and Customer Engagement job at Standard Chartered, Singapore | WorkJio
Partner with markets to drive adoption, execution quality and alignment to global engagement standards
Develop customer engagement frameworks, communications approaches and content strategies for wealth propositions
Create strategic briefs and communication guidance for creative, digital, CRM, media and agency partners
Keep client communications relevant, commercially effective and aligned to brand standards
Set and maintain global standards and frameworks for client events and experiences
Guide regional and country teams on event quality, customer experience and brand execution
Lead design and activation of priority client engagement events and experience programmes across markets
Build reusable toolkits, templates, frameworks and implementation guidance for local market adaptation
Share best practices, lessons learned and successful activation approaches across markets
Support regional and country marketing teams in delivering customer engagement programmes
Define measurement frameworks and reporting requirements for campaigns and engagement programmes
Monitor performance across engagement, event participation, content consumption and commercial outcomes
Turn insights and customer feedback into recommendations that improve campaign and engagement performance
Build partnerships across wealth business teams, global marketing centres of excellence, regional and country marketing teams and agency partners
Lead delivery through influence with clear accountabilities and alignment across a matrix organisation
Provide clear, concise updates to senior stakeholders on programme performance, risks and opportunities Good to know Flexible working options based around home and office locations, with flexible working patterns Time-off includes annual leave, parental/maternity leave of 20 weeks, sabbatical of up to 12 months and 3 days volunteering leave Annual and public holiday minimum global standards combine to at least 30 days Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits in some locations Wellbeing support includes Unmind, resilience and human skills courses, a global Employee Assistance Programme, sick leave and menta Requirements 10+ years leading customer engagement, campaign execution, communications or event marketing programmes Experience in financial services or a comparable regulated industry Proven track record delivering integrated multi-channel marketing and engagement initiatives across regional or global markets Experience developing implementation frameworks, market toolkits, activation guidance and scalable best practices Experience partnering with senior stakeholders, agency partners and country marketing teams in a matrix environment Strong understanding of Wealth Management, Priority Banking, Private Banking or related customer segments Benefits Competitive salary and benefits under the Fair Pay Charter Core bank funding for retirement savings, medical and life insurance Flexible and voluntary benefits available in some locations Annual leave, parental/maternity leave (20 weeks), sabbatical (up to 12 months) and volunteering leave (3 days) Minimum global standards for annual and public holiday combined to at least 30 days Flexible working options based around home and office locations, with flexible working patterns Apply on the company website
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Listing ID 5340 · Report this listing
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